Sex sells, even in the form of pheromons. Have a look at our new animation produced for DTU Copenhagen which explains the sex pheromones that Olefine is developing using synthetic biology as a replacement for insecticides.
Conventionally the pest insects are sprayed with toxic insecticides to keep plants safe from pests- a method which is harmful for people and other insects such as pollinating bees. Olefine offers an affordable biotechnology solution to this problem that is targeted only to specific kinds of pests. Small amounts of insect sex pheromones are released in the field to prevent the pest males from finding females. This way females do not get fertilized and can not lay eggs that develop into larvae eating the plants.
For more info, visit: http://olefine.eu